2010 Hawaii Marketing Plan
The Objectives
- Build solid island wide brand awareness for the client as the clear choice for our KORL, 101.1 -FM affluent audience.
- Increase qualified sales leads and store traffic during the entire year of 2010.
The Audience
- 22% of our audience makes $100,000+
- 44% more likely than general population to have an IRA
- 72% of our audience are homeowners
- 51% more likely to be a member of a frequent flyer club than the general population
The Packages
$1.000.00 PACKAGE101.1 FM HONOLULU
YOU GET FREE EVERY MONTH,
(1.) 32 THIRTY SECOND COMMERCIALS,
(2.) A 10 MINUTE INTERVIEW,
(3.) A POSTING OF YOUR AD ON:
WWW.ROYALLTHATJAZZ.COM
IF YOU PURCHASE A TOTAL OF ONLY 32 THIRTY SECOND COMMERCIALS PER MONTH FOR ANY OF OUR (9) STATIONS STATEWIDE FOR ONLY $1,000.00! YOU MUST MAKE A YEAR COMMITMENT TO QUALIFY!
SMOOTHJAZZNETWORK.COM
ORDER NOW! CALL ROY DACKERMAN AT (808) 853-9669.
Summary
4 week per month Oahu schedule:
64 commercials @ $31.25 each = $2,000 monthly
Total Campaign Value = $24,000
50% off total 12 month Investment = $12,000 Only $1,000.00 monthly, plus HI. state tax!
| ________________________ Accepted for Client |
________________________ Accepted for H-Hawaii Media |
$2,000.00 PACKAGE KORL 101.1 FM HONOLULU
YOU GET FREE EVERY MONTH,
(1.) 40 SIXTY SECOND SPOTS,
(2.) A 10 MINUTE INTERVIEW,
(3.) A POSTING OF YOUR AD ON:
WWW.ROYALLTHATJAZZ.COM
IF YOU PURCHASE A TOTAL OF ONLY 32 THIRTY SECOND COMMERCIALS PER MONTH FOR ANY OF OUR (9) STATIONS STATEWIDE FOR ONLY $1,000.00! YOU MUST MAKE A YEAR COMMITMENT TO QUALIFY!
SMOOTHJAZZNETWORK.COM
ORDER NOW! CALL ROY DACKERMAN AT (808) 853-9669.
Summary
This Fantastic Advertising Campaign Would Usually
Cost At Least $4,000 for (80), Sixty Sec. Spots!
A Total Campaign Value = $48,000
Now Get 50% off a 12 month Investment = $24,000
Pay Only $2,000.00 monthly, plus HI. state tax!
| ________________________ Accepted for Client |
________________________ Accepted for H-Hawaii Media |
